It’s fair to say that most CRM platforms these days do not consist of a single operational construct but are in fact collections of integrated modules that utilize data and influence workflows in ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Insightly is a cloud-based Customer Relationship Management (CRM) platform that helps businesses manage contacts, sales ...

Microsoft is taking the wraps off a new sales app on June 16 that it's branding as "Viva Sales." (More on the odd branding part of this later.) Viva Sales is a CRM "companion" app that is meant to ...

For many Chinese enterprises, selecting a CRM system that aligns with their business characteristics, technical architecture, and development strategy is crucial. Among numerous local vendors, Jin ...

To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.