Google Analytics Limitations Google Analytics provides SEO/PPC conversion numbers but has inaccurate tracking of clicks as calls, and there is no context for inbound calls.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you ...

Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with ...

Improve your Google Ads tracking accuracy by implementing offline conversion tracking to account for CRM data, phone calls, and store visits.

Google is testing displaying a button in Google Search to load more ads. The button reads, "More sponsored results" and when clicked, it can load more ads, if Google has more to serve.

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.