Strategy and plan are two constructs that are often mentioned together, but which, in reality, must remain distinct.

This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

Entrepreneurs tend to focus the bulk of their energy on developing and tracking a business plan. This is essential to success for any startup. But when you focus on long term goals for the business, ...

The plan could have a lasting impact on everything from housing to growing the city's retail and manufacturing base, ...

How can law firms attract, integrate, and retain top talent across all levels while gaining a competitive advantage? This is the proverbial question that remains top of mind for recruiters and ...

The Illinois Department of Commerce and Economic Opportunity on Monday published a five-year plan outlining how it hopes to attract and retain businesses in the state. At the plan’s center is a ...

With the first round of approvals for an economic recovery and business development plan geared at revitalizing Laguna Beach’s economy through, discussion on modifications to current business and ...