Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

Omar Tawakol is CEO of BlueKai, an ad technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Tawakol late last month to discuss his ...

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

CUPERTINO, Calif., Aug. 2, 2011 /PRNewswire/ -- BlueKai, the world's only complete platform for data management, analysis and acquisition today announced the appointment of Jon Ingalls as the ...

CUPERTINO, Calif., May 8, 2012 /PRNewswire/ — BlueKai, the world's most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner program.

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...