How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you’re in law, insurance, or accounting, you can ...

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to ...

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions. Now located at ...

Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page URL into the tool, allowing the Keyword Planner to automatically suggest keywords based on the page content. The feature ...

5 Best practices to have a successful Bing Ads campaign. Includes dos and don'ts for a successful Bing campaign setup. Bing is an opportunity for any business to advertise at a typically lower cost ...

Bing’s dynamic search ads can give you a lot of freedom to improve, customize, and enhance your text ads. Yahoo and Bing partnered relatively recently, and as a consequence, Bing has gained importance ...

Bing announced you can now copy and paste your ads or keywords from campaign to campaign within the Bing Ads console. In your campaigns page in the Bing Ads console, select which keywords you want to ...

Microsoft has started running a new ad on Bing that compares Microsoft Edge with Google Chrome. When users search "Chrome" on ...

The paid search world has seen a lot of changes in the last six months, from Google’s mobile-preferred algorithm, to the revised terms between Yahoo and Bing. Today, we’re going to drill down into a ...

In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. A lot has happened at Bing Ads since our last recap.

Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine. WordStream ...