The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...

Patrick Fagan is a behavioural scientist specialising in applying academic science to practical business challenges. He is a Lecturer in Consumer Psychology and an Associate Lecturer in Consumer ...

What can governments do to stop increasing obesity rates, help people save or get them to file their tax returns on time? The default answer used to be some kind of tax or penalty. Just make people ...

Health insurers are being squeezed from two directions. The costs of providing health services are rising thanks to higher inflation and the emergence of new but costly treatments. At the same time, ...