There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

This essay uses a series of examples to illustrate the use of rationality and adaptation in economic theory. It is argued that these hypotheses are complementary and that stability theories based on ...

Ask students what or who they associate with a particular product -- name a brand of athletic shoes, for example, or a certain soft drink or car. If students name a personality, icon, or abstraction ...

Aldous Huxley's 1932 novel, "Brave New World", which offers a grim view of a future society shaped by eugenics and behaviorism, provides a good opportunity to discuss these issues. After showing the ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...