Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

“When people create illusions by themselves, it’s often a bit random because we don’t know why some illusions work or not,” ...

People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can ...

Akshay Jagadeesh's path is a shining testament to how deep scholarly knowledge of neuroscience can shift gears to ...

New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer ...

Cultural differences in basic color categorization or nomenclature have been variously explained by biological evolution, linguistic relativism, or semantic evolution. This paper reviews these ...

A Dartmouth study finds that the conscious perception of visual location occurs in the frontal lobes of the brain, rather than in the visual system in the back of the brain. The findings are published ...