NEW YORK CITY, NEW YORK / ACCESS Newswire / March 2, 2026 / Langjiu launched the U.S. leg of its "Chinese Langjiu -- Welcoming the World" global tour here during the 2026 Lunar New Year, using the ...

IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China, the odds are high that even I, with my admittedly cursory knowledge gleaned from the kind of ...

BEIJING (AP) — The centuries-old fiery Chinese spirit baijiu, long associated with business dinners, is being reshaped to appeal to younger generations as its makers adapt to changing times. Mostly ...

During the three years I lived in Beijing, I frequently encountered baijiu (pronounced, approximately, “bye, Joe”), the clear spirit that's everywhere in China—therefore, the most consumed liquor in ...

Gunia was a reporter for TIME based in Hong Kong. Bottles of baijiu seen at an introductory baijiu class run by Ming River at the Brooklyn Wine Exchange in Brooklyn, New York City, on Aug. 4, 2018.

Editor’s note: China is one of the world’s leading producers and consumers of liquor. In turn, alcohol infuses all aspects of China’s culture, from religion and literature to business and warfare.

Shares in Chinese baijiu maker Wuliangye Yibin fell 1% after its chairman, Zeng Congqin, was detained by authorities in Yibin. Despite this, the company does not anticipate any impact on production.