The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments to athletes. The hefty new deal involves brand partnerships with ...

UCF's Nyjalik Kelly, Keli Lawson, Myles Montgomery and Paul Rubelt pose on the field at The Star in Frisco, Texas, for the first day of Big 12 Football Media Days, where the new revenue-sharing ...

BYU’s partial share of Big 12 revenues last year totaled $19 million. Its full share for the 2025-26 school year is expected to be at least $31.7 million, according to the Big 12.

BYU's 2021 recruiting class, the last class that did not have the promise of playing in the Big 12, was ranked No. 74 by 247 Sports. That's a 54-spot leap from 2026's class.

It seems like an uphill battle for BYU to contend for a Big 12 championship without a proven quarterback. So many other teams in the conference will have high-level quarterback play.

As brand names go, BYU may be the Big 12’s KFC. That is, three initials as instantly recognizable as any in the sport of college football.