B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs. The State of B2B Marketing ...

Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to ...

Wanted: A marketer with old, new and future skills. Claire Weekes reveals how marketers can keep up-to-date with their training needs But how do we, as marketers, ensure we are continually updating ...

I know – you are wondering what in the world B2B Sales has got to do with a NFL training camp. Well – quite a bit actually. First of all, I should tell you that I am a fanatical NFL fan. And like ...

Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark. Moreover, a quarter ...

LOS ANGELES, Mar. 1, 2022 /PRNewswire-PRWeb/ -- MarketingProfs, a global leader in B2B marketing education, training, and consulting services, announced today the release of its groundbreaking new ...

Summer is an exciting season for NFL football fans. That’s right—preseason and NFL training camp! While preseason games and the weeks of summer practice may lack the excitement of Super Bowl Sunday, ...

In follow-on from my previous articles about Why Can’t B2B Sales People Sell, I find the biggest reason that B2B sales people fail is that very few B2B sales and marketing people get the right ...

The Amadeus Fire Group (ISIN: DE0005093108, Prime Standard, SDAX), one of Germany's leading providers of personnel services and professional training, acquires 100 percent of the shares in Masterplan ...