Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Think of your business as a weapon, particularly a sword – you know, those medieval-type ones that are ridiculously long and impossible to carry unless you have biceps like a wrestler’s. And just like ...

DOVER, Del. , July 1, 2022 /PRNewswire/ -- Founded in 2017, Belkins grew to become the leading provider of lead generation and appointment setting services in only 5 years. Now, after 900+ happy ...

Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most ...