In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Customer experience is a major focus of the B2C world, but it’s ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...