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Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or ...

I have been commissioning B2B copy, internal and external, since the dawn of the PC and up to the present social media content frenzy. In all my roles as marketing manager, director, and CMO, I have ...

When done well, content marketing can be one of the most effective ways to introduce your brand to your audience. A first-class content marketing strategy can help drive traffic to your website, ...

B2B marketing has entered a new era, requiring new tools and approaches, according to the legendary copywriter Bob Bly. Back in the 1970s, “We created a trade journal print ad offering a free color ...

For these reasons, outsourced copywriters have become an increasingly popular resource for business-to-business (B2B) companies looking to create impactful materials — without hiring a full-time ...

If you’re like many marketers, you may not think about hiring a B2B website copywriter until you get a few key tasks out of the way. You may have a website strategy in place and a wireframe complete.

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B marketing materials, and really hurts the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Do you ever feel like you’re ...