Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...

The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Crista Gibbons, global head of partnerships and media solutions at The Economist Group, said through LinkedIn’s BrandLink ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

As the cost — and effectiveness — of paid advertising has been brought under question by the B2B community, the role content plays in these paid, earned and owned channels grows evermore important.

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

Set for Oct. 9, a full day of programming include speakers from LinkedIn, the Wall Street Journal Institute & Deloitte ...

Vacation rentals listed on Vrbo will get wider distribution as Expedia Group announced it will add them to its 2B partner ...