When “augmented reality” (AR) is mentioned, a lot of people still think of Tony Stark swiping through virtual blueprints in Iron Man, and now, Pokémon Go. Yes, that’s Hollywood and gaming, but AR is ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard of AR – and most of those who have don’t really know ...