At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

(CNN)-- You're in a room with 10 other people who seem to agree on something, but you hold the opposite view. Do you say something? Or do you just go along with the others? Decades of research show ...

This semester, I have found myself in the position of myth-busting in both my undergraduate and graduate courses. So much of what we know or believe to be true gets taken for granted over time, and we ...

The past contains lot of objectionable experiments. There was the famous Milgram Experiment, in which participants were made to believe that they were murdering someone. There was the Stanford Prison ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. While not quite as infamous as Philip Zimbardo’s Stanford prison simulation, or Stanley Milgram’s obedience ...

Apple WWDC underwhelms fans in a crucial upgrade originally appeared on TheStreet. Do you know about Asch conformity experiments? Solomon Asch performed them in the 1950s. He invited individuals into ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...

(CNN)-- You're in a room with 10 other people who seem to agree on something, but you hold the opposite view. Do you say something? Or do you just go along with the others? Decades of research show ...