Apple rarely passed rising component costs directly to buyers. Here's why today's price hikes feel different from anything the company has done before.

Apple says soaring memory chip costs driven by AI demand have forced it to raise prices of iPads and MacBooks, with more products potentially affected.

The senator cited Apple's record profits to attack higher Mac prices, but a Community Note challenged his buyback claim.

The artificial intelligence boom is creating winners and losers in places many investors never expected. While most attention remains fixed on GPUs from Nvidia (NASDAQ:NVDA | NVDA Price Prediction), memory chips have quietly become one of the industry’s biggest bottlenecks.

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

Apple’s WWDC26 keynote at 1 p.m. ET gives developers, investors and consumers a first look at the company’s next software updates across iPhone, Mac, iPad, Apple Watch, Apple TV and Vision Pro. The event is expected to focus heavily on artificial intelligence and the next generation of Apple operating systems.

The artificial intelligence boom is reshaping more than just software. It is rewriting the economics of the entire technology industry. The four largest hyperscalers — Amazon (NASDAQ:AMZN | AMZN Price Prediction),

Under Cook’s leadership, Apple became the first publicly traded company worth $1 trillion and the world’s most admired brand. But numbers alone don’t explain Cook’s success. If Steve Jobs was the greatest business storyteller of our time, Tim Cook was the most consistent storyteller.

In an interview with the Wall Street Journal last week, Apple CEO Tim Cook revealed that the company is eying price hikes. Although the official narrative behind these expected price hikes is cost inflation,