Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in ...

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

Amazon is inviting Indian users to beta-test a Hindi version of Alexa+, its generative AI assistant, as it expands beyond English-speaking markets.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Ecommerce giant Amazon is embedding AI across its seller journey for its Indian users. At the core of this rollout is its ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

On Tuesday, top executives from Amazon took the stage at Spring Studios in New York City to share updates on the company's devices and services. Unsurprisingly, those updates centered around ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

Amazon's smart displays and speakers are up to 44% off ahead of Prime Day. We'll break down everything you should know to ...