Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

AI does not affect whether an agency survives; it is the strategy chosen together with AI that decides the fate of the ...

As more marketing teams weave AI into everyday workflows, the biggest lessons often come from the messy reality of ...

Independent, full-service advertising agency RPA leads the list with 587 employees in Southern California. The Santa Monica-based firm recently announced the promotion of longtime leader Brett Bender ...

VKNG Digital, a new specialist search marketing agency, has launched to give Lancashire's small and medium-sized businesses access to the calibre of SEO and PPC strategy usually reserved for national ...

Preston Spire is betting that tiny ad agencies can still thrive amid a flurry of industry consolidation and wicked-fast change. The Minneapolis boutique agency that popularized Taco John’s cowboy ...