Advertising Council Australia has announced the return of its AdSchool Copywriting course, refreshed and reimagined by Josh ...
Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 54 min ago By Parker Herren - 2 hours 29 min ago By Erika Wheless - 2 hours 39 min ago By E.J. Schultz - 3 hours 9 min ago By ...
This is an opinion editorial by SV, the editor-in-chief of BitcoinMaxiNews.com and a former professional advertising copywriter. After getting seriously into Bitcoin a while back, I decided to ...
The 29-year-old Edward Little High School grad is starting a new job next month with the San Francisco ad agency behind Old Spice's fun "The Man Your Man Could Smell Like" ads. Auburn native Clark ...
In this article, mainly inspired by Robert W. Bly's The Copywriter's Handbook, my goal is to help you improve your copywriting skills to discover more about your audience and maximize your conversions ...
Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms ...
This week, in the final post on copywriting, I’ll discuss two advanced tactics that SEM pros use when writing search ads. The first one I’d like to share is something I swear by. Basically, I find ...
Alan Parker, director of such movies as “Midnight Express,” “Fame” and “Evita,” is being honored with a British Film Institute retrospective through Oct. 25 in London. Parker was a 26-year-old ad ...
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