“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

This article is the third in an editorial series with a goal of directing line of business leaders in conjunction with enterprise technologists with a focus on opportunities for retailers and how Dell ...

Marketers are being encouraged to think about the customer experience across all areas of the business with the launch of a new 360-degree customer view microsite from SAP. The site is designed to ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

With Salesforce, ENGIE gains a common, intelligent view of its commercial and residential customers across more than 70 countries. Now its employees have a 360-degree customer view and are equipped to ...

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, ...

Leadership development is far from a solitary journey where you quietly address your developmental needs in isolation. It goes beyond simply attending the latest leadership training program and ...