The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.