When Netflix recently reached an agreement to acquire Warner Bros., one of the more compelling reasons the streamer would want to buy a legacy film and television studio was the vast intellectual property it would gain.

Always an original, Netflix is turning the NFL’s Christmas Day games into a full-blown entertainment experience. Building off of last year’s success, which included 30 million global viewers and a performance by Beyoncé, this year’s gameday experience is set to be even bigger with more stars, more surprises and more brands joining the excitement.

Netflix's relationship with NFL fans on Christmas Day has been complicated, to say the least, but during the league's 2025 holiday showcase, the streaming giant found an unexpected