How long can Netflix’s stock stay hot? With sports and advertising both cooking, one formerly neutral analyst now sees recent business momentum continuing for years.

Shares of Netflix ( NFLX 11.87%) charged sharply higher on Wednesday, surging as much as 14.9%. As of 10:58 a.m. ET, the stock was still up 11.1%. The catalyst that propelled the streaming pioneer higher was the company's financial results, which were much better than investors had anticipated.

Technically, the stock’s price is likely to drop back into a “normal” range around $930 over the next week of trading. From there, expect to see a consolidation that will lead to a robust trend towards a target price above $1,000.

Heger, meanwhile, thinks Netflix can find the right balance. The stock is currently up 10% after the company beat the Street's expectations for the top and bottom lines in Q4, punctuated by Netflix announcing that its total number of subscribers had surged past 300 million.

What Happened? Shares of streaming video giant Netflix (NASDAQ: NFLX) jumped 15.4% in the pre-market session after the company reported impressive fourth-quarter results, which blew past analysts' global streaming paid memberships expectations,

Netflix is raising prices on most of its subscription plans. The standard plan will now go up to $17.99 a month. The premium plan will now cost $24.99 a month.