Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told staffers Tuesday.