Mosseri says that Instagram’s two main jobs are to help you connect with friends and to help you explore interests “usually through shortform video.” He says that those two jobs are “symbiotic” because you might send a video that you like to a friend who might also like it.

As TikTok continues to test the waters with longer videos, Instagram Head Adam Mosseri has said the Meta-owned social network will continue to focus on short-form content. In an Instagram Reel, Mosseri said that long-form content would move the platform away from its two key focus areas,

While rivals such as TikTok are embracing long-form videos, Instagram will continue to cap its videos at 10 minutes.

Instagram's head, Adam Mosseri, revealed the platform's shift towards short-form videos to prioritize user connections and engagement. This decision marks a departure from previous efforts to promote long-form content like IGTV,