The announcement is likely the first of several incremental updates Warner Bros. Discovery will release ahead of the 2026 spinoff.

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but the good ...

Warner Bros. Discovery is in the process of splitting into two companies: Warner Bros. and Discovery Global, which has led to ...

Warner Bros Discovery said the two companies created by the separation of its studio, streaming and cable TV units would be ...

Warner Bros Discovery will rename its Streaming and Studios business as Warner Bros and its Global Networks business as ...

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

Warner Bros. Discovery has revealed the two new corporate entities for when the media company splits in mid-2026, but it has ...

WBD has hired away one of ITV's top programming executives as the company readies the launch of HBO Max in the United Kingdom ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

Instead, WBD announced the melding of HBO Max with another streaming platform, Discovery+, as well as several other key shifts.

Still, there’s a difference between loaning HBO content to a FAST service and loaning it to WBD’s number one rival in the streaming wars, isn’t there?

Some of the coverage of last week’s WBD-Charter bundle focused on the idea that you could get HBO for ‘free.’ But there’s a lot more to it: What if you didn’t have to choose between ...