The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella of its ...

Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.

Starbucks faces declining traffic, weak global growth, and brand identity challenges. Explore why its eroding moat leads to a ...

Starbucks on Tuesday reported weaker-than-expected earnings and another quarter of same-store sales declines, but the coffee giant said its turnaround strategy is showing early signs of success.

Starbucks lovers, expect price changes starting this week. Gene J ... The move comes under CEO Brian Niccol’s leadership as part of a broader strategy to boost sales and streamline ...

It had recently come under pressure from so-called activist investors who’d purchased large stakes to force changes. Starbucks shares were down nearly 20% this year before Tuesday's trading session.

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella ...