Expedia's new AI tool turns Instagram Reels into real, bookable vacations The “Trip Matching” feature lets you DM a travel reel to Expedia on Instagram and receive a personalized itinerary.

Expedia is already live with the OpenAI tool, and is also partnering with Microsoft's Copilot Actions, an agentic AI tech which automates tasks like travel booking and reservations.

Jochen Koedijk, Expedia Group's top marketer, wants the travel brand to be a first mover in AI. It's forged partnerships with OpenAI and Google — and has an AI integration with Instagram Reels ...