Anthropic’s Claude proves that personality design isn’t fluff—it’s a strategic lever for building trust and shaping customer ...

Anthropic has a new blog called Claude Explains, but it’s not your typical corporate blog. As the name suggests, the ...

Create a customer-first AI + CX strategy. Integrate AI tools thoughtfully to enhance the customer journey without compromising the human touch that drives brand loyalty. In today's competitive ...

But in their climb toward AI ... CX strategies don’t replace human interactions; they enhance them. To avoid the customer experience cliff, companies need to adopt a human-centric automation ...

(Photo by Smith Collection/Gado/Getty Images) Palantir and Anthropic have a new partnership focused on introducing Claude to the federal government, an expansion of the companies’ preexisting ...

Personalization and loyalty will always underpin a good CX strategy. However, in the age of AI, this is evolving. While transactional and points-based loyalty programs still have a place, true loyalty ...

Anthropic is launching a new API that allows its Claude AI models to search across the web. Developers using it can build Claude-powered apps that deliver up-to-date info, the company said in a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage ... product marketing strategy. By first demonstrating Claude 3.7 Sonnet ...

On Tuesday, shortly after launching Claude for Education, the company released data on which tasks university students use its AI chatbot Claude for and which majors use it the most. Also ...