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WEBWhy brands must move fast to keep pace with consumer AI adoption. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Advertising on Spotify: Here’s everything you need to know
WEBApr 3, 2018 · Its ad business did make a profit of €43m (£38m) for the first time last year, however, after making a loss of €35m (£31m) the previous year. Spotify has approximately 90 million ad supported users, typically aged between 18 to 34, who are given limited, shuffle-only access to the platform’s full catalogue. Brands serve display, audio ...
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
WEBWhen Marks & Spencer launched legal action against Aldi over a claim it infringed a trademark on its Colin the Caterpillar Cake, Aldi worked quickly to take control of the narrative. Rather than focusing on winning against M&S in the High Court, Aldi wanted to win the court of public opinion. Sticking to its ‘lovable disrupter’ brand ...
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Marketing Analysis | Marketing Week
WEBJun 21, 2019 · In-depth features, interviews and insights into marketing's biggest issues. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside ...
Nike credits ‘innovation, brand strength and scale’ for DTC success
WEBSep 24, 2021 · Two key areas of focus for brand innovation will be apparel and sustainability. Nike’s apparel sales have grown 16%, particularly due to yoga apparel which is driving the segment with quadruple growth. Product innovations within yoga apparel include Dri-FIT and Infinalon, both “resonating” with users for their sustainable and practical ...
Greggs sharpens digital focus as it refreshes five-year strategy
WEBAug 3, 2021 · After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development. Delivery, customer rewards and product development have all been highlighted as key priorities in Greggs’ “refreshed” five-year strategy, as the bakery ...
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