Digital Marketing News: Marketing Technology
WEBPolish AI marketing startup Digital First AI secures $3.8 million in funding. Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation from several other investors, including Plug&Play (a global accelerator ...
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WEBThis guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough audit to identify data sources like social media, CRM systems, and website ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
88% of marketing and event professionals are using AI
WEBNov 7, 2023 · Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘.. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they harness AI to enhance their ...
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
Digital marketing skills show positive growth but sector demands ...
WEBOct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) saw ...
Marketing Archives - Marketing Tech News
WEBSlightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital experience platform (DXP) provider, which reveals that marketers are capitalising on opportunities to use AI to improve digital experiences.
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 · Old tech, one common goal. Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray). Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS ...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ …
WEBOct 30, 2023 · Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report ...
Unrealistic technical demands and tech hinder marketers
WEBAug 14, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by …
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