Logos – Brand and Visual Identity – UW–Madison
WEBUW–Madison’s logos are recognized around the world and serve as powerful shorthand for the brand, evoking strong feelings of Badger pride, nostalgia, and community. UW logos are protected by trademark licensing and must adhere to usage guidelines.
Brand and Visual Identity – UW–Madison's official brand guide – UW–Madison
WEBYour source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
UW–Madison - Brand and Visual Identity
WEBLogos. Download or request official UW–Madison institutional logos, departmental logos, and other university marks. Graphic Elements & Icons. Browse from our wide selection of print and digital UW–Madison icons, illustrations, graphic elements, and textures. Colors.
Bucky Badger - Wikipedia
WEBThe United States Patent and Trademark Office allowed the UW to register the marks despite previous third-party use on the grounds that the public identified the Bucky Badger logo with the University of Wisconsin–Madison.
University of Wisconsin–Madison
WEBThe University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.
Brand and Visual Identity – Office of Trademark Licensing – UW–Madison
WEBIt introduces the key typography, sizing, and more — for highly recognizable marks including Bucky Badger, the Motion W, and other athletics logos. UW–Madison’s Brand and Visual Identity website explains the vision and rationale for UW’s brand.
What’s in a W? A history of UW’s famous W designs
WEBApr 8, 2021 · The current “W” logo aims to embody tradition and campus spirit. The combination of the “W” crest and “Wisconsin” wordmark contains elements from the Wisconsin Fieldhouse, constructed in 1929, making it a familiar icon for the institution. Credit to UW Media
Creating the Badger Brand | On Wisconsin Magazine
WEBIn 2001, at Madden’s urging, UW–Madison elevated the crest to its official academic logo. The crest design was paired with a “Wisconsin” wordmark in Friz Quadrata — a serif font you may recognize from Law & Order — that has become equally iconic.
Visual Identity | Brand Style Guide - University of Wisconsin System
WEBThis new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference. We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand.
Brand Graphics | Brand Style Guide - University of Wisconsin System
WEBThis new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference. We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand.
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